https://res.cloudinary.com/dcg80tupq/video/upload/c_scale,q_auto:good,w_1920,dpr_auto,br_3000k,fl_keep_dar,f_auto/v1782904819/EC-AT-Identity-01-Opt_nznmj0
https://res.cloudinary.com/dcg80tupq/video/upload/c_scale,q_auto:good,w_1920,dpr_auto,br_3000k,fl_keep_dar,f_auto/v1782909518/EC-AT-Identity-02-Opt_fsszva
https://res.cloudinary.com/dcg80tupq/video/upload/c_scale,q_auto:good,w_800,dpr_auto,br_2000k,fl_keep_dar,f_auto/v1782904819/EC-AT-Identity-01-Opt_nznmj0
https://res.cloudinary.com/dcg80tupq/video/upload/c_scale,q_auto:good,w_800,dpr_auto,br_2000k,fl_keep_dar,f_auto/v1782909518/EC-AT-Identity-02-Opt_fsszva

Irrespective of background or reason for conviction, all imprisoned individuals face a duration of time ahead. For a newspaper to feel trustworthy, supportive and empathetic to people incarcerated in Australia, its visual identity needed to convey an understanding of this shared point of pain.

Credits

Art Direction and Design – Ethan Cassidy

Typography

ROM – ABC Dinamo